How a Self-Published Book Broke ‘All the Rules’ and Became a Best Seller; What is the recipe for fame?

 How a Self-Published Book Broke ‘All the Rules’ and Became a Best Seller - The New York Times (nytimes.com)

Keila Shaheen’s “The Shadow Work Journal” shows how radically book sales and marketing have been changed by TikTok.

What's the recipe for fame? For one, you need more than talent : NPR