Barnes & Noble Sets Itself Free
As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency.
 |
| The new layouts at Barnes & Noble stores across the country put a stronger emphasis on books rather than impulse-purchase items. The revamped location on the Upper West Side of Manhattan now has more bookshelves close to the entrance.Credit...Maansi Srivastava/The New York Times |
Upper West Side
 |
| Yonkers |
